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When a Grammy-winning rapper known for diamond-certified hits decides to talk midnight feedings instead of music charts, the parenting world pays attention. Cardi B balances the stage lights with night-light moments — and she’s doing it hand in hand with our team at Bobbie to cheer on every parent who has ever second-guessed a bottle or a feeding decision.
Read on to see how Cardi B and Bobbie are teaming up to uplift new moms and build confidence in every feeding journey.
- Unveiling the Bobbie x Cardi B Collaboration: The B is for Bobbie
- The Making of a Movement: From Personal Experience to Advocacy
- Breaking the Stigma: Feeding Choices, Formula Safety and Parental Confidence
- Real Talk: What Parents Are Asking, and How Bobbie and Cardi B Answer
- Turning Up the Advocacy: Paid Leave, Maternal Health and Community Action
- How You Can Get Involved: From Sharing Your Story to Supporting Change
- The B is for Bobbie: FAQs
- How does Bobbie support parents who combine breastfeeding and formula-feeding?
- Is Bobbie formula suitable for newborns with common allergies?
- How can I participate in the Bobbie for Change hotline if I’m not in the U.S.?
- Can formula-feeding be fully guilt-free?
- How does the “buy a can, get one on Cardi” offer work?
- Join the Confidence Revolution: Shop Bobbie and Feed Without Shame
Unveiling the Bobbie x Cardi B Collaboration: The B is for Bobbie
On October 15, 2025, our mom-founded formula company launched a bold new campaign: The B is for Bobbie. At its heart is Cardi B, crowned as our Chief Confidence Officer — an honorary role created to champion every parent’s feeding journey. Through the campaign, parents can also call a dedicated hotline to share their stories and advocate for change as part of our Bobbie for Change initiative.
As we put it, “We didn’t just hire any mom … we hired the mom.” It’s a statement that reflects our confidence that Cardi’s unapologetic energy will connect with parents who could use a boost of their own. This marks Cardi’s first baby-brand partnership — one focused on building feeding confidence, raising awareness of the maternal mortality crisis and advocating for paid family leave. As part of the campaign, she’ll field calls to 732-QQ-CARDI and award several parents with three months of paid leave, mirroring the proposed benefit outlined in the FAMILY Act.
Cardi’s Honest Take: Formula Isn’t a Guilt Trip
For Cardi, the motivation is deeply personal. As she shared with Vogue, the pressure to produce enough milk once left her questioning herself — until she realized, “You’re not a bad mom for giving your baby formula. You know what’s bad? Not feeding your kid.” Her honesty reframes feeding choices not as a source of guilt, but as an act of nourishment and love.
The campaign spotlights real parents asking real questions, from ingredient safety to returning to work, while Cardi reminds us, “Parents don’t need side eyes and judgment. They need real talk, real support, and real answers.” This collaboration isn’t just about Cardi’s star power. It’s about confronting real barriers — from feeding stigma and systemic gaps to the confidence crisis so many new parents experience.
The Making of a Movement: From Personal Experience to Advocacy
The campaign arrives at a critical time: The Commonwealth Fund reports that the U.S. leads developed nations in maternal mortality and lacks universal paid family leave. These gaps limit how long many mothers can breastfeed and heighten anxiety during formula shortages, making Cardi’s call for greater societal support all the more timely.
Throughout the campaign, Cardi recalls nights spent pumping for hours to produce just a couple of ounces of breast milk. This experience left her determined to normalize combo- and formula-feeding, and to advocate for every parent who simply wants a healthy, well-fed baby.
Here are a few standout features of the campaign that bring that mission to life:
- A video series featuring Cardi answering real questions from Bobbie parents about ingredients, work-life balance and more.
- A $75,000 donation distributed among Paid Leave for All, BirthFUND and 4Kira4Moms.
- A pledge to collect 1,000 voicemail messages urging Congress to pass federal paid leave.
- Limited-time “buy a can, get one on Cardi” offer for new customers, designed to ease supply anxiety and boost feeding confidence.
Breaking the Stigma: Feeding Choices, Formula Safety and Parental Confidence
For decades, the parenting world has framed “breast is best” and formula feeding as opposing choices. That divide has left many parents feeling judged or defensive about how they nourish their babies. Cardi B’s no-filter candor blows that debate wide open. By replacing shame with straight talk, she celebrates every feeding journey — exclusive breastfeeding, combo feeding, or all formula — as an act of love, not a measure of parental worth.
Her involvement carries extra weight. Consumers naturally pay attention to what celebrity parents use, and those choices can strongly influence how others view and buy those brands. Fans connect aspirational lifestyles with trusted products, and Cardi taps into that power through her own motherhood story.
Why Cardi (and Thousands of Parents) Trust Bobbie
Parents who choose Bobbie often ask two big questions: Is it safe? and Why did Cardi choose it? The answer lies in our rigorous recipe. It skips palm oil, soy allergens, and corn syrup, while meeting EU standards for essential nutrients like DHA and iron. Our USDA Organic, European-style formulas are also Clean Label Project certified, meaning every scoop passes more than 2,000 quality checks before it reaches the pantry. Even better, Bobbie’s formula is manufactured right here in America, bringing EU quality to U.S. parents without the tariffs, shipping delays, and customs concerns that can come with imported formula.
A Movement for Real Parental Support
This campaign isn’t just about glossy ads. It invites parents to:
- Call a hotline to leave a message for their reps
- See those experiences turned into action for real systemic change
That approach reframes infant formula from “plan B” to a proud, confident choice — especially when breastfeeding goals shift along the way. With stigma addressed and product quality clarified, the focus turns to the campaign’s larger mission: transforming real-life stories into momentum for paid family leave and safer births.
Real Talk: What Parents Are Asking, and How Bobbie and Cardi B Answer
Below are some of the top questions pouring into 732-QQ-CARDI and our social channels. Here’s how Cardi and our team are answering them through videos, FAQs and real conversations:
“Is it really clean?”
Cardi highlights Bobbie’s dual organic certifications, rigorous third-party heavy-metal testing and the fact that our formula contains no palm oil or corn syrup, giving parents confidence in every scoop.
“Isn’t European formula better?”
We explain that Bobbie’s recipe meets most EU nutrition standards for key nutrients like DHA, iron and choline, proving that U.S.-made formula can meet world-class benchmarks for quality and safety.
“Who’s calling the shots at Bobbie?”
Our videos showcase the mom-led leadership team and food scientists who oversee every batch, ensuring that every formula decision is guided by both science and parental insight.
“Will it upset my baby’s tummy?”
Parents learn about Bobbie’s 60:40 whey-to-casein ratio, designed for gentle digestion, softer stools and overall tummy comfort.
“How do I juggle pumping and returning to work?”
Cardi emphasizes that there’s no single path that works for everyone. She also directs callers to advocacy resources supporting federally guaranteed paid leave, helping parents find support on and off the bottle.
Community matters just as much as facts. Parents sharing their experiences on our site praise Bobbie’s “mom-friend” customer support and marketing that reflects the diversity of families today. This judgment-free environment reinforces the campaign’s core message: confidence spreads when every parent can see themselves represented.
Turning Up the Advocacy: Paid Leave, Maternal Health and Community Action
Cardi B’s confidence campaign goes beyond feel-good messaging; it’s about real policy impact. Parents are invited to share their personal stories via the 732-QQ-CARDI hotline, where each voicemail is turned into a letter for lawmakers. Eight callers will also receive three months of paid leave.
Beyond the hotline, Bobbie for Change will distribute $75,000 among nonprofits addressing paid leave, birth equity, and maternal health disparities. This reinforces our ongoing commitment to turning parent voices into tangible support for systemic reforms.
The urgency is clear: Maternal health and paid leave gaps remain stark in the U.S., where outcomes lag behind other developed nations. These gaps make feeding decisions more stressful and postpartum recovery riskier for countless families.
Bobbie’s Long-Term Commitment to Families
Our advocacy work has been ongoing long before any celebrity spotlight. Over the years, we’ve:
- Supported initiatives like Momnibus legislation, which refers to a comprehensive package of bills designed to improve maternal health outcomes, particularly for Black mothers and other underserved communities.
- Partnered with Naomi Osaka on paid-leave efforts
- Launched a Maternal Mortality & Morbidity Response Team
- Provided a year’s worth of free formula to hundreds of families impacted by breast and gynecological cancers, and natural disasters like the Palisades fire
These efforts reflect our long-term commitment to standing with parents and continuing to provide support well beyond any single campaign.
How You Can Get Involved: From Sharing Your Story to Supporting Change
Here’s how you can take part in Bobbie for Change, turning personal stories and everyday actions into real momentum for parents:
- Make your voice heard: Call 732-QQ-CARDI and leave a voicemail sharing how the lack of paid leave or gaps in maternal care have impacted your family. Every story helps lawmakers understand real parent experiences.
- Rally your community: Encourage friends, partners, and grandparents to make their own calls. The goal is 1,000 messages delivered to Congress, showing the collective power of parent voices.
- Stay in the loop: Join Bobbie for Change’s email list to receive action alerts about upcoming votes, advocacy days and ways you can make a difference in real time.
- Support trusted partners: Donate or volunteer with organizations like Paid Leave for All, BirthFUND and 4Kira4Moms, helping to strengthen systemic support for families nationwide.
- Take direct action: Write or call your local representatives to advocate for comprehensive paid family leave and maternal health legislation, ensuring parent voices shape policy decisions.
When thousands of voices come together, lawmakers take notice, and families everywhere feel the impact. That collective power leads to the next step: choosing products and communities that let you feed with confidence, no apologies needed.
The B is for Bobbie: FAQs
How does Bobbie support parents who combine breastfeeding and formula-feeding?
We provide a variety of resources and guidance for combo feeding, including weekly free support sessions with nurses and lactation consultants and who have navigated this journey personally and professionally.. Our goal is to help caregivers feel confident, supported and empowered in their feeding choices, no matter what combination works best.
Is Bobbie formula suitable for newborns with common allergies?
Bobbie formula is carefully crafted to avoid soy, a common allergen. We do not offer a formula suitable for cow milk protein allergies (CMPA) at this time. You should always consult with your pediatrician to ensure an infant formula meets your baby’s specific nutritional and health needs.
How can I participate in the Bobbie for Change hotline if I’m not in the U.S.?
Even if you’re outside the U.S., you can still get involved by sharing your story through email, social media or other campaign channels. Every story helps amplify parent voices, spread awareness and contribute to the movement for paid leave and maternal health on a global scale.
Can formula-feeding be fully guilt-free?
Absolutely. Cardi and Bobbie emphasize that feeding is about nourishing your baby with love and confidence. The focus is on support and empowering parents to feel good about the choices that work best for their family.
How does the “buy a can, get one on Cardi” offer work?
For a limited time, new customers who purchase select Bobbie formula products will automatically earn a free can through the campaign. This initiative helps relieve supply concerns, encourages parents to feel confident in their feeding choices and makes it easier to try Bobbie without added stress.
Join the Confidence Revolution: Shop Bobbie and Feed Without Shame
Parents shouldn’t have to choose between safe, high-quality nutrition and their own confidence. By teaming up with Cardi B, we at Bobbie are reinforcing our founding mission to uplift parents; a philosophy that has supported our mission to make high-quality formula accessible to more families. Dive into our USDA Organic, European-style formula, join the community conversations and help keep the confidence revolution going — one bottle, voicemail and policy win at a time.
Ready to feed your baby with complete assurance and zero apologies? Learn more about the Cardi B x Bobbie partnership, or shop Bobbie today and join the movement.