Why the Formula Industry Was Due for a Shake-Up

Formula feeding isn’t a parenting failure. So why do so many parents still feel that way? In this week’s podcast episode, host Anjelika Temple explores the stigma of formula and the ever-evolving conversation around how we feed our babies. First, she talks with Mallory Whitmore, aka The Formula Mom, about becoming the feeding expert she wishes she had as a new mom. Then, Anj talks to Bobbie co-founders, Laura Modi and Sarah Hardy, about how their difficult feeding journeys led them on a mission to support modern parents—one bottle at a time.

P.S. There’s still a shortage of baby formula in many areas of the country. Have extra you want to donate? Our guest, Mallory (@theformulamom) suggests asking local food banks, domestic violence shelters, Baby2Baby chapters, or parent groups on Facebook. If you’re a Bobbie customer, your purchase also makes an impact: Bobbie partners with Baby2Baby to provide Bobbie baby formula to their network of 45 non-profits around the country, and provides formula to milk-insecure babies in Detroit through Brilliant Detroit.