This is a recent photo of me and my kids, the type of picture perfect motherhood we love to show…but the reality is always less so. Here’s to a site that shares the full spectrum when it comes to feeding (trigger warning: the shit filled photos are below).

Milk Drunk, definition: when a baby is so well-fed and happy that they pass out in your arms, give a tinge of a smile, and have little drops of milk dripping down their perfect little cheeks.

The idea of a milk drunk baby is a universal parenting moment; we all strive for it, take sneaky pictures when it happens, and joke about our little ‘milk drunk baby’ with friends. A baby can get milk drunk and satisfied to the point of passing out, while the parent is equally filled with a sense of reassurance, whether their baby is breastfed or formula fed. Turns out, we all have the same end goal when it comes to feeding.

And that’s why the team behind Bobbie® created this site. To give a judgement-free digital destination where parents can find the answers to all things feeding a baby without having to scour the internet and piece together expert research (what’s the deal with sugar in formula?), comprehensive deep dive articles (how do you start supplementing?), tactical how-to’s (getting through TSA with baby bottles), and first person stories of parents who have been in the 2am trenches right where you have been. We thought, what if we all shared the realities- the challenges, late night decisions, unexpected pivots to formula, and the outcomes of those decisions- more openly? Perhaps we could help shift the culture of feeding a baby in the US would be one of confidence, not comparison.

Our goal with Milk Drunk is to normalize the feeding journey by lifting the veil on how it actually goes for most parents with ZERO agenda on what it should look like. If you breastfeed for three years, amazing. If you turn to formula on day one, amazing.

It’s about getting easy access to well-vetted information so you can make the best decision for you. Not your mom, your mother-in-law, your partner, your parenting Facebook group, your other mom friends- truly for you.

So you do you, mom (and dad and caregiver and parent). We hope this site only builds your confidence in whatever feeding journey you dive into.

And here’s to hoping it lands you with a milk drunk baby!

Kim, Jenny and the brilliant (yet exhausted) team of moms behind Milk Drunk